DVD 1: The Media
Stu takes you inside a wide variety of newsrooms, hear from reporters, editors, camera operators and photographers. Learn the pressure of the news business as it undergoes dramatic changes and what that means to you and the interview process. » more
Stu takes you inside a wide variety of newsrooms, hear from reporters, editors, camera operators and photographers. Learn the pressure of the news business as it undergoes dramatic changes and what that means to you and the interview process. » more
DVD 2: Message Calibration System
The Message Calibration System covers six essential components of a successful reporter interview. When you understand the media process, how to analyse the worldview of the reporter and organization they work for, what that means to you as you negotiate and develop your key message. Then how you test and learn to own the message . » more
The Message Calibration System covers six essential components of a successful reporter interview. When you understand the media process, how to analyse the worldview of the reporter and organization they work for, what that means to you as you negotiate and develop your key message. Then how you test and learn to own the message . » more
DVD 3: Getting Ready
Getting Ready covers 15 aspects of a media interview that lift your performance to an advanced level. Learn to gracefully re-direct the interview back to your message, why you need a PR professional, dealing with a crisis, how to tell if the camera is recording, how to respond to an ambush and
» more
Getting Ready covers 15 aspects of a media interview that lift your performance to an advanced level. Learn to gracefully re-direct the interview back to your message, why you need a PR professional, dealing with a crisis, how to tell if the camera is recording, how to respond to an ambush and
» more
DVD 4: Tips and Tricks
Tips & Tricks are those little nuances that make the difference in your performance. Where to look, what to do with your hands, how to stand, how to sit, communication styles to avoid, teleprompters, make up and so much
» more
Tips & Tricks are those little nuances that make the difference in your performance. Where to look, what to do with your hands, how to stand, how to sit, communication styles to avoid, teleprompters, make up and so much
» more
Running Time: 04:05
Getting the Media’s Attention
If no one knows about it – it’s not news. So what tools are available to connect with newsroom journalists?
If no one knows about it – it’s not news. So what tools are available to connect with newsroom journalists?
Running Time: 04:53
Great Media
Communication Rules
This module explores nine essential rules for being a great communicator.
Communication Rules
This module explores nine essential rules for being a great communicator.
Running Time: 12:36
Television Reporters Day
One of the best ways to comprehend how your message will work itself through the Television News production process is to spend a day with a TV Reporter.
One of the best ways to comprehend how your message will work itself through the Television News production process is to spend a day with a TV Reporter.
Running Time: 04:08
When to Call a Lawyer
Don’t be afraid to call the lawyer. If your Spidey Sense is tweaking, then call the lawyer. Remember the words you choose can evoke serious responses that may include someone else’s lawyer.
Don’t be afraid to call the lawyer. If your Spidey Sense is tweaking, then call the lawyer. Remember the words you choose can evoke serious responses that may include someone else’s lawyer.
Running Time: 03:39
How to Tell if
the Camera is Rolling
From consumer video recorders, to broadcast cameras, knowing when the camera is recording is very important especially when your reputation is at stake. Here are a few things you should know about standard news reporting tactics.
the Camera is Rolling
From consumer video recorders, to broadcast cameras, knowing when the camera is recording is very important especially when your reputation is at stake. Here are a few things you should know about standard news reporting tactics.
Running Time: 01:15
Ryan Peake
Nickelback Trick – Up and coming entertainers can take a page from Nickelback’s book. Hear from band lead guitarist, Ryan Peake, on going from media rejects to industry movers ’n shakers.
Nickelback Trick – Up and coming entertainers can take a page from Nickelback’s book. Hear from band lead guitarist, Ryan Peake, on going from media rejects to industry movers ’n shakers.
Running Time: 11:44
George Lakoff
A conversation with Professor Lakoff about Framing. His recent book The Political Mind unravels the link betweens words and the emotional responses they evoke.
A conversation with Professor Lakoff about Framing. His recent book The Political Mind unravels the link betweens words and the emotional responses they evoke.
Running Time: 00:00
Susan Hart
The value of authenticity in a cynical world.
The value of authenticity in a cynical world.